Flexographic Technical Association (FTA) has devoted an entire session to reestablishing the importance of using a proof as the agreed-upon contract between brand owner and printer. Taking place in Indianapolis, IN, USA, session co-chairs Jessica Harrell, Anderson & Vreeland. and Ellen Farrell, DuPont Advanced Printing, have brought together true experts to review how to effectively communicate print process capabilities and brand owner expectations at Forum 2018’s “Press Approval Match Game” on Tuesday, May 8 from 11:30 a.m. – 12:30 p.m.

“We are really excited for Forum attendees to see this session,” says Harrell. “Presenters will share their experiences on how to escape a few of the time-sucking challenges that can make or break the press approval process. The audience will walk away with a few preparation techniques, as well as available tools that can make the approval process predictable and efficient for everyone involved.”

Speakers and presentations include:

• Byron Pendleton, The ALC Group, “Does Your Printed Package Match YOUR Brand Expectations?”
• Scott McLeod, Transcontinental Robbie, “Common Pitfalls and Solutions to the Press Approval Process”
• Dan Uress, Colorware USA, Inc., “Color Measurement During On-Press Approvals”

Forum 2018, themed “Bringing It All Together: Synchronizing Processes, People and Potential,” will take place May 6-9 at the Indianapolis Marriott Downtown in Indiana. Collocated with the event is INFOFLEX 2018, set for May 7 and 8 at the Indiana Convention Center. Every full Forum registration includes entrance to the INFOFLEX show floor, where 240+ of the industry’s top suppliers will be exhibiting their most innovative technologies.

Early-bird rates expire at the end of March and offer savings of up to $350. Special discounts are available for printer/converter registrants, including “Buy two, get the third free” or “Buy three, get two more free” promotions. Consumer product companies are entitled to complimentary registrations.